How to Tackle Corporate Buyers?
Marketing your services to corporations is a winning proposition. The contracts are larger relatively small businesses and individuals, and often longer-term. There's a probability of repeat business worth many chargeable hours at decent rates. Looking and finding the best corporate buyer are not always the easier. If you don't understand the realities of the corporate environment, you may subvert even a hot lead. Following these five important keys will help you understand how to sell your service or product with the corporate buyer. Management : Remember managers are the busiest one. This is just as true in economic downturns as during a boom. When business is slow, unnecessary employees get laid off. The people left behind have to pick up the slack. Patience : Busy people ignore unsolicited email and letters, and will not return your phone calls. Even when you are in the final stages of closing a deal, your contact may not return your calls for weeks. If ...